Serious development.
Direct approach.

Full-stack development and automation for businesses that need it done right—without the overhead.

Let's Talk View Services

What We Build.

From custom web applications to enterprise automation, we deliver production-ready solutions across the full technology stack.

Web Development

Custom web applications and internal tools that solve actual business problems.

What we deliver:

• Full-stack applications with Laravel, Node.js, or WordPress—built for scale and maintainability

• Customer portals, B2B platforms, and internal dashboards with role-based access

• Complete deployment setup: staging environments, CI/CD, monitoring, and documentation

Agency & Team Support

Flexible development support when your team is overloaded or stuck.

What we deliver:

• White-label work under your brand, feature implementation, project rescues

• Code reviews, architecture consulting, and overflow capacity

• Seamless integration with your team's workflow—use us when you need us

E-commerce Solutions

Shopify and WooCommerce customization that goes beyond what themes and plugins can do.

What we deliver:

• Custom checkout flows, B2B features (quotes, approval workflows, tiered pricing)

• Deep integrations: ERPs, 3PLs, custom inventory systems, payment processors

• Headless commerce builds and platform migrations with zero data loss

Automation & Integration

Stop doing manually what code can handle. We build the integrations your business is waiting for.

What we deliver:

• API integrations between your CRM, ERP, fulfillment, and accounting systems

• Automated workflows: order processing, invoicing, inventory sync, customer notifications

• Bulletproof error handling, retry logic, alerting, and monitoring dashboards

Data Solutions

Web scraping and data pipelines for competitive intelligence and market research.

What we deliver:

• Robust scrapers that handle authentication, JavaScript rendering, CAPTCHAs, and rate limits

• Scheduled crawling with change detection, validation, and instant alerts

• Clean, normalized data delivered to your database, spreadsheet, or dashboard

Custom Tools & Systems

Internal software built around your workflow, not the other way around.

What we deliver:

• Admin panels, reporting dashboards, and workflow tools tailored to your processes

• Modern API layers over legacy systems—no risky full rewrites required

• Customer portals and team tools that actually get used

Problems We Solve.

Real challenges we help businesses overcome every day.

"WordPress themes and plugins can't do what you need?"

→ We build custom WordPress solutions—custom post types, advanced search, API integrations, and multi-site networks.

→ Custom admin interfaces, performance optimization, membership systems, and specialized workflows that standard WordPress can't handle.

"Platform migration risks losing years of data?"

→ We build migration tools that preserve data relationships and validate integrity throughout.

→ Incremental migrations with testing, rollback capabilities, and custom mapping for unique structures with comprehensive reporting.

"Critical market data locked behind websites without APIs?"

→ We build automated crawlers that extract structured data at scale—product catalogs, pricing, regulatory filings, and market intelligence.

→ Handle authentication, CAPTCHA, dynamic content, and proxy rotation. Scheduled runs with change detection, validation, and alerts.

"Legacy systems can't integrate with modern tools?"

→ We create modern API layers over existing systems without risky rewrites.

→ REST or GraphQL APIs with authentication and documentation. Gradual migration paths that keep your core system running.

"Off-the-shelf software doesn't match your workflow?"

→ We build custom internal applications—admin dashboards, reporting tools, and customer portals tailored to your workflow.

→ Multi-source data, role-based access, and interfaces designed around your actual processes.

"Agency client load exceeding team capacity?"

→ We provide white-label development support that integrates seamlessly with your workflow.

→ Handle overflow work, rescue projects, implement features, and provide consulting. Work under your brand—use us when you need us.

Our Approach.

No project managers. No account reps. No handoffs. You talk directly to the person writing the code, every time.

Straight talk, always.

If something is a bad idea, overscoped, or going to cost you more than it should, you'll hear it. I'd rather lose a project than build something I know won't work. You're hiring me for my judgment, not just my keyboard.

Fast. Not at the expense of quality.

I consistently deliver ahead of schedule. Not by cutting corners, but because 15 years of doing this means I've solved most problems before and I don't waste time figuring out the basics.

Your business, not just your codebase.

I take the time to understand what you're actually trying to accomplish. The best technical solution depends on the business context, and I won't build something in isolation from that. I treat your project like it's mine.

No surprises.

You'll hear from me regularly. If something changes, you'll know before it becomes a problem. If I'm stuck, I'll tell you. If I'm ahead, I'll tell you that too.

I don't disappear after launch.

The code I write is code I'm willing to maintain. I build with the long term in mind because I'll probably be the one supporting it six months from now.

The Person Behind the Code.

Point Direct is Peter LaPointe. I've been building software and leading engineering teams for over 15 years, across startups, agencies, and enterprise.

I started building before it was a career. Taking apart computers, writing code, figuring out how things worked long before anyone was paying me to do it. Since then I've been a Director of Technology, a VP of Digital, a Lead Developer, a Product Team Manager. I've architected platforms from scratch, led teams across multiple projects at once, managed ISO 27001 certifications, and built systems serving millions of users daily.

I stopped taking those roles because I'd rather build than sit in meetings about building. Point Direct lets me do the work I actually enjoy. Solving hard problems. Writing clean code. Taking something broken and making it work. Shipping real solutions that people use. The craft matters to me. It always has.

What this means

Director-level thinking at the code level

I'm not reviewing someone else's pull requests and calling it architecture. I'm the one writing the code, making the technical decisions, and standing behind the result.

Our Tech Stack.

Modern, proven technologies that deliver reliable, scalable solutions.

Languages

PHP

JavaScript

Python

TypeScript

Frameworks

Laravel

Livewire

React

Node.js

Alpine.js

Tailwind CSS

Platforms

Shopify

WordPress

WooCommerce

Databases

MySQL

PostgreSQL

MongoDB

Redis

Automation

Puppeteer

Selenium

Playwright

Scrapy